Not another vendor in your chat, but a strategic commercial function without the cost of a full-time marketing director. I take on the growth system: strategy, priorities, KPIs, unit economics, budget, CRM, AI automation, vendor management, and the marketing-sales connection — and I'm accountable for results in numbers. Formats: from $2,750/mo, fixed + % or for a share (partnership). Deep specialization — energy B2B.
You have a targeting specialist, a content person, an SEO person — but no one is accountable for the overall result and priorities.
Ads, website, content, CRM, and sales stop living separately. It's a closed monthly loop: strategy → action → numbers → decisions. You see what drives revenue and what just imitates activity.
Positioning, ICP, where the market money really is
Unit economics, budget, what we measure weekly
Who does what and for how much — under control
Leads don't get lost, follow-up and response are under control
CAC, ROMI, conversions — no theater with charts
What to scale and what to cut — and the cycle continues
For companies that already have marketing but no one owns the end-to-end strategy, priorities, and the link between marketing and sales.
There's a website, ads, managers or contractors, but the owner still carries coordination, decisions, and control.
When a full-time CMO is still too expensive or premature, but without strategic oversight the business is stalling.
When you need to bring order to numbers, accountability, channels, priorities, and regular management.
Three levels of work: from strategy and priorities to team management and scaling with AI. Each block has concrete actions and measurable results.
First, we remove the chaos: which directions bring money, where the losses are, which channels you actually need, and which metrics to watch weekly.
A Fractional CMO doesn't replace everyone; they build the system: who does what, how results are measured, and how decisions are made.
After getting things in order, we move to growth: automation, CRM, response speed, new channels, offer testing.
Three typical scenarios where an external CMO closes the management gap faster and cheaper than an in-house hire.
This isn't a financial model, just a rough sanity check: does it make sense for you to invest in this service right now.
If the number is significant, it makes sense to review the funnel, processes, CRM, automation, and points of money leakage right now.
Articles on strategic marketing management, KPI control, and building a decision-making system.
How to know it's time to bring in an external CMO.
Growth EngineersA new model of marketing management without intermediaries.
Growth vs traditionalComparing two approaches for a B2B business owner.
Marketing & SalesHow to stitch marketing, sales, and CRM into one system.
Marketing ROIAn honest model for controlling marketing spend.
Answers to key questions before engaging an external CMO: format, areas of responsibility, and ROI.
For B2B, it's important to connect strategy, CRM, sales, dashboard, the owner, and accountability for numbers. Otherwise, marketing lives separately from the pipeline.
Marketing, sales, CRM, SEO, pipeline, and numbers under the owner's control.
Go toWeekly numbers for the owner: leads, sources, conversions, statuses, and losses.
Go toControl over leads, managers, CRM, follow-up, and reporting without daily manual oversight.
Go toWhether the CRM actually controls leads, tasks, managers, and sales, or just exists for show.
Go toThe strongest motivation is when I only earn if your revenue grows. In a revenue-share partnership, I'm not "putting in hours"—I'm accountable for the numbers like a co-owner of growth. That's an honesty filter: I take on projects where I genuinely see potential.
