Does AI name you when someone asks about your niche
Buyers increasingly ask ChatGPT or Gemini instead of Google. That answer either carries your name or your competitors’. The check is free and takes a minute.
Why this matters at all
Search is no longer the only front door. Someone who needs a supplier increasingly hands the task to a language model — and gets a short answer with two or three names in it. The ten blue links, where you can rank sixth and still get the click, do not exist in this channel: either you are named or you are not.
The difference from classic SEO is fundamental. Search shows pages; a model names entities — companies, products, brands. Having a page for the query is not enough: the name has to appear often enough alongside the topic — in directories, listings, articles, reviews, press mentions.
What the check actually does
- Reads the site's home page and works out what the company does.
- Writes five questions the way a buyer asks them: "who supplies…", "who should I go to for…". Your company name is not in the questions — otherwise the model would simply echo it back and the measurement would be empty.
- Asks every question of five models at once: Gemini, ChatGPT, Claude, Grok, DeepSeek.
- Pulls company names out of the answers and counts how often you were named and how often each of the others was.
A model with no key, or one that did not answer, is listed separately in the report. One model that answered is already a result; zero models is a refusal with an explanation, not a blank screen.
How to read the result
Share of voice is how many of the answers named you, divided by every brand mention across those same answers. Zero is neither a verdict nor a bug: it is what most B2B sites look like, simply because little is written about them outside their own site.
The "who gets named instead of you" list is more useful than your own number. It is not a market ranking — it is whose names the model saw more often. Look at where those companies appear and you do not: industry directories, comparisons, round-ups, mentions in editorial material.
And the thing to keep in mind: these are the answers of these models at this moment, not a ranking. A model has no list of "the best". It names what it saw often in text. So read the result as a measure of presence, not of quality.
What to do next
If you were never named, the place to start is not the site but where the model gets its material: presence in industry directories and listings, one consistent company name everywhere, structured data about the organisation, mentions in material next to the topic rather than service pages alone.
If you were named but less often than competitors, look at which questions they appear in and you do not. Those are the topics your trail is missing.
The technical side — whether your site lets AI assistant crawlers in at all — is covered by the free site analysis: among its forty checks are GPTBot, ClaudeBot, PerplexityBot and Google-Extended access.
FAQ
Why is my company name missing from the questions?
Because otherwise the measurement would be empty. Mention the name in the question and the model repeats it in the answer — we would be measuring our own question rather than real brand presence. The questions are written exactly the way a buyer who does not know you yet would ask them.
Why can the result differ from what I see in ChatGPT myself?
Because a model answers differently depending on wording, language, conversation history and whether search is switched on. We freeze the question set for a day precisely so two consecutive checks can be compared. This measures presence, not a position in a table.
How often can I run it?
Once every three hours. Each run is twenty-five calls to paid models, and that limit is what keeps the tool free.
I have zero mentions. Is that bad?
It is a normal starting point for most B2B companies. What is bad is not knowing. Zero means your name barely appears next to your topic in the material the model builds answers from.
Do you store my site?
The address, the date, the share of voice and the list of named companies are stored, so the next check can be compared with this one. No contact details are collected: there is no form on this page.
Want the models to name you?
This is work on brand presence outside your own site: directories, structured data, mentions next to the topic. We start by reading the current picture.
Pass the tool on
The check is free and needs no sign-up. If it was useful, send it to someone who should look too.